Background
I am the Principal Creative Lead for Fidelity Investment's Central Publishing team where I use my 12 years of experience as a user experience designer, information architect, and marketing and web content expert to create and update sites, applications, and web marketing campaigns.
In my current role, I am the lone creative resource for all centralized publishing requests for both CMS and HTML pages. I create all on-site marketing banners, update Fidelity's various user-centered home pages with both content and design, edit and create pages on Fidelity.com, and am an expert resource to other design teams regarding our publishing methods, CMS templates, and design and editorial standards, all while balancing business needs with a great user experience.
Skills
IA and UXD
- Design Leadership
- Workflows
- Wireframes
- Prototypes
- Usability Standards
- Accessibility
Content Strategy
- Editorial Standards and Style Guides
- Web Content
- Marketing Copywriting
- SEO
Web Development
- CMS
- HTML 5
- CSS 3
- jQuery
Software
- Fireworks
- Photoshop
- Dreamweaver
- Notepad++
- Illustrator
- Visio
- Balsamiq Mockups
- Livescribe
Personal
Art
My passion is art. I've painted with my grandmother since I was little and can lose myself in my drawings for hours. I minored in Fine Arts while getting my BA and fell absolutely in love with pastels and vellum. I believe that art can educate and help people and that art should be for a purpose, not just to hang over a couch or in a stuffy gallery. That is why I adore street art and graphic novels so much. I've also recently taken to digital photography. See my work.
Crafts
I sew, quilt, embroider, stamp, paint, etc. You name a craft and I've probably done it. I love to make cards and gifts for people and find using my hands and getting messy to be very therapeutic. See my work.
Running
What used to be just a way to get in shape for playing sports has now become a passion of mine. I am now in my second season as a real runner and am loving it - especially as I keep PRing. I owe all my great progress to the Endurance Fitness Systems running and triathlon team where I am coached by the awesome Jason Paginelli and Ben Mattson and spurred on each week by my great teammates.
The Outdoors
I grew up in the country with animals and land to roam around on. While I live in the city now, I still hike and camp every chance I get and really crave a campfire by a stream when I'm under stress.