UX & Content Design, Strategy, & DesignOps Work
While researching and advocating for users' needs, I collaborate with Business and Technology to achieve strategic goals, use optimal tech, and reduce costs while fostering engagement and inclusion.
Whether designing, leading a team, or guiding strategy, I apply critical thinking, inquiry, and data to optimize the utility of end-to-end experiences while attending to the details that delight.
I learn and adapt quickly, whether I'm navigating diverse industries such as Fintech, Healthcare, Energy, and Education, or switching gears from tackling technical, complex applications to crafting marketing and educational experiences for a wide range of audiences.
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Information Architecture
Card Sorting
User Task Flows
Journey Maps
Jobs-to-be-Done
Systems Thinking
Lean UX
Agile Product Development
Wireframes
Paper & Figma Prototypes
Design Style Guides & Standards
Accessibility
Inclusive Design
Creative Briefs
Branding Strategy, Visual Design, & Content
Design Sprints
Design Thinking
Visual Hierarchy
Typography
Color
Mood Boards
Stock Photography
Graphic creation
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Content Strategy & Design
Content Audits
UX Writing
Conversational Design (ChatBots)
COPE (Create Once, Publish Everywhere)
SEO (Search Engine Optimization)
Onsite Search
Editorial Style Guides
Editing & proofreading
AP Stylebook & Chicago Manual of Style
Tone Guidelines
Content Standards & Governance
Inclusive Writing
Internal Communications
Migrating into a Content Management System (CMS)
CMS Component & Template Creation
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Stakeholder Interviews
Requirements Gathering
Data Analytics
Competitive & Market Research
A/B & Multivariate Testing
Usability Testing
Remote Moderated Testing
User Interviews
Surveys
Customer Feedback
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Managed Distributed, International Team (U.S. & Saudi Arabia)
DesignOps (Design Operations)
Facilitative Leadership
Influence, Visioning, Diplomcy
Skills Gap Analysis
Mentoring
Building & Running Guilds (Agile Communities of Practice)
Establishing ERGs (Employee Resource Groups)
Training & Coaching
Onboarding
Evangelizing Design & ROI
Knowledge Management
Processes & Rituals
Psychological Safety & Culture
Enterprise Design Strategy
Career Pathing
Digital Transformation
Agile Transformation
Change Management
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Figma
Design Systems
AI/ML
Adobe Photoshop, Illustrator, Premiere Pro, Acrobat Pro
Design Systems
Jira, Jira Align, Confluence
Accessible Code & Testing
Content Management Systems (CMS)
Qualtrics
Adobe Analytics
Contentsquare (Formerly Clicktale)
Semantic Front-End Dev (HTML, CSS, JS)
Responsive Design & Development
Notepad++ & Brackets
Grammarly, ChatGPT, Midjourney, Perplexity
Digital Asset Management Systems (DAM)
Learning Management Systems (LMS)
Degreed
Fuel50
Webflow & Squarespace
Microsoft SharePoint, PowerPoint, Teams, Yammer, Outlook, Excel
Defined 0-1 enterprise design strategy for global Fintech
Spearheaded career path for ~300-person Design org
Streamlined knowledge management for complex Design org
UX, content, and UI design for "Why Fidelity" on Fidelity.com
IA and content design for customer profile confirmation modal
